E‑quip4Education
Role: Web / Graphic Designer
Duration: 2011–2025
Website: equip4education.co.uk
Sector: Schools · Nurseries · Colleges
Overview
E4E is a UK-based supplier of furniture and equipment to schools, nurseries, and colleges across the UK. The company required consistent, professional visual design across print, web, and video content to support its growing e-commerce business.
Role & Responsibilities
As a Web / Graphic Designer, I worked closely with the company director, who regularly briefed me on new tasks and product campaigns.
- In the early years, I produced print catalogues and retouched supplier images for consistency.
Over time, the role shifted to digital, including:
- Designing email campaigns and landing pages using Photoshop, Illustrator, Mailchimp, Dreamweaver, and SellerDeck.
- Adding new product ranges to the website and managing updates in SellerDeck.
- Creating fragment graphics to highlight product features and best-sellers.
- Retouching and recolouring images when necessary to match branding or improve presentation.
- Producing short promotional and demo videos using Premiere Pro and After Effects.
- Uploading content to the E4E YouTube channel, then embedding videos back onto product or landing pages within the site.
The role involved ongoing, close collaboration with the company director to ensure design consistency and brand alignment across all ranges.
Software Used
Photoshop · Illustrator · InDesign · Dreamweaver · SellerDeck · Mailchimp · Premiere Pro · After Effects · YouTube
Impact
- Supported E4E’s transition from print to a fully digital marketing approach.
- Delivered engaging emails, landing pages, and videos that improved product visibility and buyer engagement.
- Helped maintain a clear, professional brand across web, email, and YouTube.
- Enhanced the online shopping experience by ensuring visuals were polished, on-brand, and up to date.
Note: I am not responsible for any changes made to the website design or functionality after June 2025.
