HoldTheLine Entertainment

Role: Graphic Designer
Sector: Music · Events · Wedding Entertainment

Overview

HoldTheLine Entertainment is a live events band offering a full musical package for weddings, private parties, and corporate events. Their lineup ranges from solo performers to a full 4-piece band and DJ set, covering every stage of the event — from ceremony to late-night dancing. The brand needed bold, energetic visuals that appealed to both wedding couples and party organisers.

My Role

I was responsible for developing a complete visual identity and promotional materials for use at wedding fairs, live events, and venues.

Key deliverables included:

  • Logo Design
    Designed a vibrant, stylised logo combining a silhouetted band with a cosmic-inspired background — capturing both energy and atmosphere. The typography is bold and modern, with a star motif reinforcing the entertainment theme.
  • Pull-Up Roller Banner
    Designed a retractable display banner for event use. The banner clearly presents all services offered.
  • Signage for Live Events
    Provided artwork for printed signage, adaptable for outdoor stands, venue entrances, and stage-side branding.

The role involved ongoing, close collaboration with the band to ensure design consistency and brand alignment across all ranges.

Software Used

Illustrator · Photoshop · InDesign

Impact

  • Delivered a unique, cohesive brand identity used across both digital and print promotion.
  • Increased visibility and professionalism at wedding fairs and live performances.
  • Helped HoldTheLine clearly communicate its full-service music offering at a glance.
  • Artwork prepared at print-ready standards and optimised for fast turnaround.